SEM
How to Audit Search Term Reports in Google Ads
2026-12-26 • 1 min read
Search term reports list the actual search queries that triggered your search ads.
Auditing this report regularly is critical for identifying budget waste.
Locate unrelated search queries that click your ads and add them as negative keywords.
Identify high-performing queries in the report and build new ad groups around them.
Regular search term audits optimize ad targeting, raising overall click relevance.
Free Growth Audit Magnet
Is Your Website Optimally Configured for Leads?
Organic search ranking is highly dependent on on-page heading schemas, image compressing, SSL security headers, and loading indices. Run a diagnostics check on your domain now to get a free structural scorecard.
Check 15+ Core Web Vitals indices
Receive structural suggestions
Tags: search term report, google ads, ppc audit, negative keywords
Back to Blog