Digital Marketing
How to Use Press Releases to Drive Referral Web Traffic
2026-11-15 • 1 min read
A news-worthy press release earns media placements and referral traffic.
Publish updates on major developments like new service launches or research reports.
Include links to dedicated project pages in your release distribution drafts.
Pitch releases directly to journalists covering your industry niche.
PR campaigns generate high-quality backlinks, boosting overall domain authority.
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Tags: press release, referral traffic, brand exposure, pr strategy
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