SEM

PPC Bid Strategies: Manual CPC vs. Automated Bidding

2027-01-07 • 1 min read

Selecting the correct bid strategy is critical for managing campaign costs.

Manual CPC bidding provides total control over keyword bids, but requires manual monitoring.

Automated bidding utilizes machine learning to adjust bids based on conversion probability.

Start with manual bidding to collect initial conversion data and baseline costs.

Deploy automated bidding once you establish baseline data to guide algorithm learning.