SEM
Understanding CTR and CPC in Paid Ad Campaigns
2026-12-08 • 1 min read
Click-through rate (CTR) and Cost Per Click (CPC) are two primary metrics in SEM campaigns.
CTR measures the percentage of users who clicked your ad after seeing it in search results.
CPC is the actual amount you pay to the advertising network for each individual user click.
A higher ad CTR indicates strong ad relevance, which raises quality scores and lowers CPC.
Monitor both metrics daily to identify low-performing ads and optimize campaign budgets.
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Tags: ctr, cpc, ad metrics, campaign optimization
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