Social Media

Using Video Walkthroughs in Social Media Ad Funnels

2026-08-27 • 1 min read

Video walkthroughs capture attention far more effectively than static property photos on social feeds.

Structure video ads to show the hero feature within the first three seconds to hook viewers.

Include clear captions because over seventy percent of users browse social video with sound muted.

Target users who watched at least fifty percent of walkthrough videos with specific follow-up ads.

Combine video walkthroughs with direct lead forms to capture intent while interest peaks.