Apex GTM Conversion Funnel

Project Context

Apex Retail wanted to track the exact path customers took from search ads to checkout to identify bottlenecks and optimize conversion funnels.

The Challenge

Attribution tags were firing out-of-order, corrupting sales analytics databases and misreporting keyword conversion success rates.

Our Solution

We refactored their marketing tag infrastructure, setting up custom Google Tag Manager trigger schemas, GA4 integration hooks, and full user journey conversion audits.

Business Impact

Attained 2.5x higher conversion tracking accuracy, leading to a 20% reduction in advertising acquisition costs using optimized keyword funnels.