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Marketing Case Study
Zenith E-Commerce Accelerator
Key Outcome4.5% Average conversion rate conversion
Project Context
Zenith Retail needed to audit and optimize their sales funnel to reduce cart abandonment rates across mobile traffic.
The Challenge
Conversion rates had dropped to 1.8% due to slow checkout forms, lack of error helper guidelines, and confusing payment flows.
Our Solution
We conducted a comprehensive SEO and CRO performance audit, configured Google Tag Manager and Hotjar tracking, and refactored the checkout flow with clean form validation states.
Business Impact
Average e-commerce conversion rates doubled to 4.5%, mobile checkout drop-offs fell by 30%, and search visibility increased by 40%.
Technologies Used
Google Tag ManagerMeta PixelCRO AuditHotjar
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